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The new dtac service center flagship store, dInfinite, was launched at Siam Paragon Department Store with the concept ‘the endless digital experiences’. The store has been re-designed to enhance the customer experience through the use of digital services.

The service center was designed by Whitespace Ltd., a professional retail design company. The key service area has been arranged to serve two main functions: counter service and consultation. The layout reflects of how retail stores have changed overtime; the transaction counter is no longer a key area as e-service, Speedy Queue, allows customers to easily queue online and to check out anywhere in the store.

Rather than waiting in line to pay ones bill, customers are urged to spend their time discovering, testing, and experiencing dtac’s newest devices. Cutting-edge smart phone models are available for customers to interact with at the Smart Table. The latest trends of gadgets and accessories are also available for customers to tryout interact the Experience Corner.

Moreover, the dInfinite flagship store delivers convenience and entertainment through the use of digital devices including a touchscreen e-brochure wall with the most up-to-date dtac promotions and at the Knowledge Table big screen tablets are used to live-stream entertainment via dtac Music Infinite and Primetime apps.

When customers walk into dInfinite, they will feel at home and welcomed by the casual and warm ambience of the store. The cozy mood and tone is enhanced by custom-made wood furnishings, comfortable seating, wood floors and a black and gray color palette. Circular lights on the ceiling and the use of the dtac logo symbol on the walls throughout the store adds a sense of energy and excitement as well as reinforces the brand.

Photography by Thanaruj Vacharasindhu

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