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FormRoom were invited to develop a proposal for various interior panel units of the brand’s Ottowa Store in Canada. The panels were based on the theme of construction toys, such as Meccano, and on items of Ted Baker apparel.

This site specific theme is based on the engineering of bridges and the railways found locally in the Ottowa area. Our references included that of the Prince of Wales bridges and the type of details found in Ottowa’s train station’s architecture.

The theme also has a strong reference to the Royal connection back to Britain and in the names and luxury train travel, which is used as a link to Ted Baker’s strong British heritage throughout the store.

The panels were created at our in-house production facility. To create the feeling of luxury train travel we also furnished faux leather luggage panels that are seen throughout the store.

Design: FormRoom

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