Stokke®s Scandinavian success story continues with the opening of a second flagship store. Stokke® reached a new milestone in 2016 with the opening of their first ever flagship store in Shanghai, China. Stokke continues their journey into the retail space with the opening of a second flagship store in Seoul, September 29.th 2016. With the appeal of the Scandinavian lifestyle to the Asian consumer, and Stokke®s leading position in the Korean market, the city was the natural choice for the new location.

Every element of the new flagship store has been designed to give the consumer the definitive Norwegian experience and introduce them to the essence of the Stokke® brand. With a premium storefront in Seoul´s most exclusive shopping district, the store is sure to stand out with it´s sleek and sophisticated Scandinavian look. “As the world’s leading premium baby care brand, we are very proud to now open our first own stores in a very premium location”, says Anton Van De Putte, CEO Stokke®.

The store concept is the result of extensive work across internal teams at Stokke® with their creative agency The North Alliance and in-store agency Reactor. The collaboration is based on Stokke®s core values with the brand´s design philosophy being the foremost source of inspiration.

”The store offers a first class brand experience where the products take center stage. The consumer experience is key to Stokke® and we want our flagship stores to be the ultimate brand manifesto offering a superior brand experience and product selection. Combining Scandinavian materials and lifestyle, with leading edge digital solutions Stokke® flagship store will provide a very new experience and closeness to the brand universe.

We wish to elevate our brand and the industry by setting high standards for consumer service and experience in our store”, says Bård Kvamme, Retail Development Director at Stokke. This milestone offers an opportunity for Stokke® to showcase its history and strengthen its legacy, as they further their ambition of being a leading global brand of premium products for children.

Stokke® has produced and distributed Scandinavian design for children since 1972. Today, they have global distribution in over 80 countries and have delivered quality products to families around the world for over 40 years.

Today, Stokke® occupies a unique position as an innovative Scandinavian company offering a complete collection of premium products for children that reflect Scandinavian design at its best. While Stokke® has grown over the years, one thing remains the same; the designers never lose sight of what is most important – to nurture family bonding, transforming everyday experiences into precious moments you will cherish forever.

Designed by Troels Øder Hansen & Roar Sager at Bold Scandinavia / The North Alliance and Stein Berg at Reactor Retail
Photography: Anna Park