Perfume store for Frédéric Malle by Jakob + Macfarlane, Paris – France

October 14th, 2016 by retail design blog

Jakob + Macfarlane has completed the interior design of a boutique perfume store for Frédéric Malle in France. Located on Paris’ Trendy rue des Francs-Bourgeois, the retail outlet — which has been photographed by Roland Halbe — features interlocking timber elements, which have been slotted together to form sculptural shelves, tables, and display cases.

In addition, the flooring, walls, and ceiling, have all been clad with a mirrored surface that creates a series of reflections, while giving the impression that units hung from the wall are levitating above the ground. Conceived for Les Editions de Parfums Frédéric Malle, Jakob + Macfarlane collaborated directly with Frédéric Malle himself during the scheme’s development.

Malle, who is particularly fond of the firm’s design of the restaurant at Centre Pompidou, called for a setting where “the soul’s relationship with the imagination can expand, filling every corner in infinite reflection”. “As someone who loves working with perfumers, like an editor at a publishing house, I immediately sensed — with the help of these great architects — that together we’d invent a new way to display our collections,” explains Frédéric Malle.

“Jakob + Macfarlane understood this perfectly. Their project envisioned a sort of box, slipped within the existing shell of a historic building in the marais. Its interior resembles a carefully sculpted, three-dimensional grid, from which a series of mysterious islands — elements that become shelves, tables and refrigerated cabinets — emerge.”

Design: Jakob + Macfarlane
Photography: Roland Halbe

http://www.designboom.com/architecture/jakob-macfarlane-paris-perfume-store-frederic-malle-latticed-displays-interior-10-12-2016/

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