Beerophilia Club branding by Molto Bureau

October 27th, 2016 by retail design blog

Beerophilia Club is a new brand which unites real beer esthetes and makes a gastronomic cult of it. They can tell you a lot of interesting things: at what temperature the bouquet of India Pale Weisen reveals best, why the orange French cheese Mimolette complements the taste of the trappist beer Rochefort and what aftertaste Chimay Blue will offer you.

Molto Bureau has developed a logo in the form of a key symbolizing the access for real beer lovers. The head of the key was designed like a bottle opener, while the key bit looks like a hop blossom.

To give the whole identity a more natural look and feel, the designers decided to use only natural materials. All basic elements of the identity were made by hand. The logo has the symbolic appearance of a stamp for best usability on different surfaces.

It was used only natural materials. All basic elements of the identity and packages were made by hand.

Design: Molto Bureau


http://www.packagingoftheworld.com/2016/10/beerophilia-club.html

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