Estúdio Jacarandá has created the concept for its own stand for LATAM Retail Show, the most important retail event in Brazil. In a nearly 540ft2 area, the project presented two different environments to the public: the interaction plaza, where retail design concepts developed by the studio were exhibited, and the concept pop-up store.
The project for the pop-up store was inspired by the Memphis style, with drawn outlines being used in contrast to solid elements. The goal was to provide the sensation of walking through a three-dimensional drawing. Different Visual Merchandising solutions and tips were presented inside the store.
Photography by LATAM Retail / Estúdio Jacarandá
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