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This recent refurbishment of a 17th Century Grade II listed building is the latest in a series of successful collaborations with retail design consultants, Innovare Design and Hugh Rice Jewellers. Located in the historic medieval market town of Beverley in East Yorkshire, this store first came to prominence back in 2013, when it won Built Heritage development of the year in the East Riding of Yorkshire.


The brief to Innovare Design was clear – to reinforce the Hugh Rice brand as one of the best retail jewellers in the UK jewellery sector. The result is an intimate and discreet atmosphere in which to shop for some of the finest jewellery and Swiss watches available. It’s all about the details the overall store design reflects the precious materials and fine craftsmanship on display.


A rich colour palette of warm grey, satin brass and dark bronze runs throughout the store. Sight lines have been opened up by removing walls and accentuating the new spacious feel with a lime-washed oak herringbone plank floor bordered by a sumptuous silver grey carpet. Lighting plays an important part in creating the right ambience – dramatic, glittering chandeliers in the entrance atrium herald a sense of arrival and these are carried through into the double-height ceiling at the center of the store.


Elsewhere, delicate cut-glass pendants provide focus and intimacy over private consultation desks. Great care has been taken with product display lighting to avoid excess glare and the window displays are all colour balanced to maximize the impact both inside and out. The new paneled walls lead you through the space and feature framed niche displays.


These create focus as well as flexibility to accommodate a developing brand assortment. In addition, a specially designed range of freestanding and window display cabinets maintain a unique feel and allow for multiple brand displays to reflect the diversity and choice from Hugh Rice.

Design: Innovare Design
Photography: Hugh Rice

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