Following last year’s opening of its first Australian store in Sydney, cult menswear brand Saturdays Nyc has increased its footprint Down under with a second outpost in Melbourne. Contrary to the first store Downunder, the location isn’t exactly within a stone’s throw of a leisurly beach and open water, but the cool laid-back vibe the Gv shopping district surely makes up for it.

The interior setting, once again created by local practice Akin Creative, is modern and follows clean lines inspired by 1950s modernism. Captured by a simple palette of timber and concrete, and paired with custom-made light fixtures and curated photographic artworks, it’s a welcoming open space that fuses the dynamics of retail with those a meeting place for likeminded spirits.

The latter element is firmly anchored by a coffee counter on the premises. It serves coffee ground from beans supplied through a co-op from Artificer in Sydney and Melbourne-based Everyday Coffee. The new Saturdays Nyc store carries the brand’s full range of apparel, accessories, footwear, eyewear, books, artwork, and of course, surfboards.

Design: Akin Creative
Photography: Saturdays Nyc

https://superfuture.com/supernews/melbourne-saturdays-surf-nyc-store-opening