A brand new concept store has landed in the center of fashion district in Shanghai. MALIANGHANG – the first 3D printed custom made jewelry brand in China, has chosen to locate their very first off-line store in the heart of Xintiandi.

Designed by Paris based interior designer Liangliang,the designer purposefully chose an understated approach, a wise decision that makes MALIANGHANG stand out from the crowd in a competitive commercial environment.

Comprised of white, brass and the brand’s signature color- the British racing green, the space was designed to take the viewers onto a tour of a luxury fine lab. Start from the first glance, the window design visualized the process of 3D printing by setting calculated irregular lines into pictures.

Upon entering, one is greeted by the curves and lines Inspired by two signature collections of the brand – the morse code collection and the sonic collection. The soften indirect lighting, inspired by the staff notation, provided a comfortable shopping environment to the customers.

The MALIANGHANG flagship store has been designed with the key spirit of the brand with taking decent care of the customers’ need, beckoning passers to come in and enjoy a relaxing shopping experience inside.

Design: Atelier Liang Liang Design Studio
Photography: Jaques BIN