Tropik Cosmetics is a brand of essential and vegetable oil that uses only organic ingredients and are carefully manufactured. By using type to deliver information about ingredients, Tropik Cosmetic inspires confidence and beauty in their consumers. Our design proposal draws inspiration from vintage pharmaceutical labels, using a clear and simple visual language that allows the ingredient to stand out. The desire was to convey a minimalist and modern, natural and responsible aesthetic. We brought a botanical illustration, in order to include the concept of Brazilian National Identity, which was an important point for the brand. The bottle of essential and vegetable oil is a small and delicate glass.
The small area available to work on, the attributes and the ingredients of the product brought several layout restrictions making the project very challenging. Thus, we developed the entire graphic design of packaging, divided into 09 primary packages, 01 cartridge and 02 gift kits of different sizes. The box and color system creates a brand identity that is easy to understand the product.
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