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Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato sauce. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design.


The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label. Fish shaped, color coded.

Design: Alena Ploski


http://www.packagingoftheworld.com/2016/12/olaf-swedish-sardines-student-project.html

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