Olaf, a fictional brand from Sweden, shown here is packaging for sardines in three different flavours: Spring water, Olive oil and Tomato sauce. The instant visual difference that a costumer sees are the color coded caps, which also add a pop of color to the otherwise black & white minimal design.
The package is shaped like a fish that wraps around the can and can be easily removed to discover the nutritional information on the inside of the label. Fish shaped, color coded.
Design: Alena Ploski