For the flagship store of Denovo Diamonds, the brand took the design concept and the customer journey to a higher level while still keeping the feel and appeal that was established by its first store. Seeing diamonds as comparable to art, the store resembles an artist’s studio for diamond enthusiast.

The glass panels in store were built to resemble the facets of a diamond, making the customer feel like they step into a diamond. This imaginative store will elevate your jewelry consciousness as it takes you through the diamond designing process, a defining feature that includes a one on one session with a world-class jewelry designer.

The exclusive design service creates a special link between the customer and brand, as they collaborate in producing a one of kind jewelry piece that will tell their story. Denovo Diamonds’ Flagship Store is located at Level One S’Maison, Conrad Hotel Manila.

Designed by Jagnus Design Studio
Photography by Denison Tan