Alessandro Michele’s tenure as creative director of Gucci has not only sent fashion crowds into a frenzy, but also given the luxury brand a badly needed turnaround in terms of global sales. Michele has vision has struck a sensitive chord, and the prositive results have also resonated within the brand’s retail network. With three flagship stores and 24 shop-in-shops across Tokyo, Gucci hasn’t exactly been short of sales points, but it did lack a presence at a prestigious location where peers from fashion’s upper echelons have already made a mark: Roppongi Hills. Well, the timing seemed right to follow suit, and now the Italian Fashion House operates a flagship of its own in the labyrinthine, multi-storey building.
Situated on the second floor, the new outpost measures a sizeable 220 sqm. [2,368 sq.ft.] and is obviosuly designed according to Michele’s new and guidelines, featuring a more homey yet still very sumptuous palette with inlaid coloured marble floorin, contemporary fixtures and classic-inspired sofas and chairs. The new Gucci store predominantly focuses on a female clientele, carrying women’s ready-to-wear, bags, shoes, jewellery and watches, but also indulging the brand’s growing male fanbase with men’s bags and accessories.
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