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The luxury retail market in Vienna has gone leaps and bounds these past few years, and anticipating this upward trend, cult eyewear brand Mykita has opened a second outpost in the city. The retail space occupies a 90 sqm. unit on the rather grand premises of the Batthyány Palais, an ornate late 17th-Century structure and former residence of an Austrian aristocrat. The classical façade is light years away from the interior’s sleek design, a hallmark of all of Mykita’s stores, but surprisingly befits the original vaulted ceilings of the retail space.


Furnishings are few and strictly functional, comprising of just two large eyewear walls and moveable display units crafted from black steel, all paced on fishbone parquet flooring. Walls and ceilings are kept free from fixtures, lending the room an increased airy vibe. The new Mykita boutique carries the brand’s full range of coveted prescription frames and sunglasses.

Design and photography: Mykita


https://superfuture.com/supernews/vienna-mykita-store-opening-27528

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