Menswear fashion retailer END. already has a very successful online business and a store in Newcastle. Brinkworth are working with END. to fine tune their retail concept for new sites, starting in Glasgow. Set within part of the old Central Post Office building on Ingram Street, the long, narrow and high unit is of extreme proportions.
The cavernous space is celebrated with long sight lines, mirrors and the repetition of vertical perimeter elements to accentuate perspective. The signage is a three-dimensional steel frame ‘END.’ that extends into the store. A monolithic marble portal houses the circulation core and links all three floor levels, and forms a display area in the lower ground void product launches of limited edition sneakers and exclusive new ranges. The new store design amplifies these events and ensures they are successful for both the business and the customers alike.
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