“INNO_D_SHOP” is the design store of “INNO DESIGN” by Young-Se Kim, the first generation industrial designer in Korea. “INNO_D_SHOP” is located in Itaewon, an international neighborhood in Seoul, which has recently been attracting lots attention as a hot place in town due to its restaurants and nightlife. “INNO_D_SHOP” is a special store that displays and sells device products designed and manufactured by “INNO DESIGN”. The newly opened store was designed to be as simple as possible with a white color interior.

Our simple and white design is suitable for making the colorful INNO Device to stand out in the store. The gate, made of red and purple colors, which are the symbol colors of “INNO DESIGN”, was installed in the center of the store. This gate not only symbolizes “INNO DESIGN”, but also plays the role of holding the balance of the store space. Also, this gate has the capacity of catching the passing customers’ attention, as it was said by Won-cheol Ryu, the Chief designer of “DbyR”.

Design: DbyR