Syntonics branding by FormNation

February 16th, 2017 by retail design blog

NYC-based, Dutch design firm FormNation has just completed a visual design rebrand for hair care brand Syntonics. Syntonics is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. FormNation’s focus for this project was to create a design that tells this story.

They did this by turning Syntonic’s identity into a more modern, refreshed version of a scientific botanical illustration book. Using watercolor images in softer color palettes to allow the beauty to shine through juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design. FormNation is taking care of the total rebrand, including packaging, collateral, corporate identity and their digital presence.

Design: FormNation

Espresso Republic identity by Salih Kucukaga
Identity developed for Espresso Republic LLC. Specialty Coffee Roasting, bas...
The Primal Kitchen branding & packaging by Midday
The Primal Kitchen branding & packaging by Midday
Vinsanto X wine packaging by Lander Project
Ten long years of waiting have bestowed on Vinsanto X an enveloping aroma of...
Wolfburn whiskey branding by Progress Packaging
Progress have produced four different kinds of packaging for Wolfburn’s whis...

Leave a Reply

Your email address will not be published. Required fields are marked *