After a volatile period which pretty much affected everyone and everything, Bangkok’s retail arena has shifted into faster gear again, and to such an extent in fact, that it’s even reshaping the downtown skyline. Newly opened Emquartier, a high-end mall and part of a cluster of shopping malls known as Emdistrict, is emblematic of this trend – yes, right up to the architectural wow factor – and not surprisingly, leading brands from around the world happily flocked here to partake in the shopping action by the Thai capital’s upper crust and an ever increasing number of trophy-prowling Chinese tourists. Although already established in the Thai capital with two stores, British menswear brand felt the need to resprent at this pivotal retail hub.
And it has in a rather grand way, opening a flagship store that features an ingeniously crafted interior by Buckley Grey Yeoman, an architectural practice based in London. The retail space has an open layout, captured in an understated palette of palette of concrete, black steel and polished brass detailing, while wooden parquet flooring adds an appealing warm touch. Fred Perry‘s signature Laurel Wreath logo has not only been carved into the shop’s ridged steel façade, but also takes shape in a supersized displays and outlined painted shapes that spread across the store space. The new Fred Perry store stocks the brand’s full Laurel Wreath men’s collection, in addition to items from both collab and the renowned blank canvas projects.
Design: Buckley Grey Yeoman