Selfridges window display for Material World campaign, London – UK

February 22nd, 2017 by retail design blog

As the spending power of millennials grows apace with their social activism, the fashion industry is increasingly acknowledging and addressing the ethical and environmental issues behind the beauty and glamour. The Material World campaign by Selfridges brings these issues into the spotlight by celebrating young designers who are optimizing the use of materials like plastic, leather, cotton and wool. At the Oxford Street flagship store, the window displays have been turned over to examining what the fashion items are truly made of.

For instance, the sunglasses by Dutch brand Dick Moby have frames made of bio-acetate and 97% recycled plastic to reduce non-biodegradable waste in our landfills. The clothes and accessories in the shop windows are ‘unraveled’ to reveal the materials that go into their manufacture. ‘We are a shop selling “stuff”, so let’s take a closer look at the very materiality that makes it,’ says Linda Hewson, creative director at Selfridges.

Design: Selfridges

http://www.frameweb.com/news/selfridges-deconstructs-fashion-to-show-what-goes-into-making-it

Wallis window display Spring/Summer 2012 by D1 Design & Creative, UK
D1 Design & Creative worked with Wallis to design and create these spin ...
The Bay Fathers Day windows 2012, Toronto
The Bay Fathers Day windows 2012, Toronto
Peek & Cloppenburg windows 2013, Vienna – Austria
Peek & Cloppenburg windows 2013, Vienna – Austria
Ensemble café by Phoenix Wharf, Somerset - UK
Using the dashes and patterns of the animal illustrations Phoenix Wharf form...

Leave a Reply

Your email address will not be published. Required fields are marked *