Thatchers Stan’s branding by Cookchick Design

March 4th, 2017 by retail design blog

With the recent explosion of cider into the craft category, Somerset cidermaker Thatchers commissioned Cookchick Design to define a market positioning, personality and brand name for a range of historical cider recipes. Lee Cook Director at Cook Chick Design comments: “We drew inspiration from a very rich family heritage to create the new cider brand from Thatchers.”

“Stan, as the second generation Thatcher, was the first true cider crafter so we felt it fitting that the range carried his name. Stan’s love of crafting different blends saw him line up barrels of his cider in a converted Dovecote at Myrtle Farm ready for the locals to come and enjoy. He was a true West country character that loved to share a pint or three with his fellow farmers and villagers. The new packaging for Stan’s celebrates the tradition of how cider used to be served… straight from the barrel”.

Cook Chick have also expanded the idea into a personable launch campaign, ‘Meet the Man’, using wood cut illustrations of Stan across a number of touch points, bringing Stan – the man – to life.

Design: Cookchick Design

Smartas branding by Anagrama
Smartas is a brand dealing in lively and bold disposable articles. Their pri...
Yes, I know identity by Viewpoint
Scandinavian Style is presented in combination of white brick background, co...
Bunny Drop Cafe brand identity design by YNL
The owner of this coffee shop wanted a brand identity that uses animal cha...
Pioneiro Moscatel de Setúbal wine branding by Wine & Shine
The story of this wine begun more than a century ago, with the pioneering dr...

Leave a Reply

Your email address will not be published. Required fields are marked *