It was only last summer that luxury behemoth Louis Vuitton entered the highly lucrative fragrance market with Les Parfums Louis Vuitton, a collection of seven perfumes conceived by the brand’s very own master perfumer Jacques Cavallier-Belletrud. The fragrance line was launched to much fanfare, and saw the launch of five pop-up stores at homebase paris and leading shopping destinations across the planet.
This integral part of the global marketing strategy has been extended, and a dedicated pop-up returns for a second time to Hong Kong, one of the far east’s most sophisitcated retail markets. This time, it has opened on the ground floor of the Venue’s atrium sections, featuring a bowl-shaped structure crafted from opaque glass on an elevated platform. For the first time, the perfumer’s trunk from his office is put on display next to Les Parfums Louis Vuitton’s regular furnishings.
Photography: Louis Vuitton
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