Designplus presented itself at the EuroShop 2017, the leading international retail trade fair. Under the slogan “Join the ride!” the Stuttgart-based agency for spatial brand communication showed what it has to offer at its moving trade fair stand.

The trade fair appearance jointly developed with Space Encounters visualized the brand Designplus and its multifacetedness: six archetypically arranged rooms enabled a vast range of new room combinations with a movable stand element. For instance the inner circle comprised of a rotating platform conjures up architecturally surprising changes of perspective and up to 36 different room combinations.

With the movement textual statements also change in every theme room and communicate the flexibility and variety of Designplus’s service portfolio. The agency for spatial brand presentation offers its visitors informal inspiration – not static, not overbearing, but certainly playful against a backdrop of architectural language with reduced lines and archetypal atmosphere. The centerpiece of the trade fair stand is the bar. Here, sheltered from the hectic of the trade fair, there is room for in-depth talks – including refreshing drink.

Designplus’s open network culture is reflected in transparently communicated cooperation with partners such as Space Encounters and the Designplus Collaboration Journal. With the first issue of the journal launched at the EuroShop, network partners from Designplus present themselves a visual and textual statement. The journal carries the stand concept regarding the network idea further, communicating the agency’s attitude: different combinations continually produce new and exciting atmospheres – always occurring at eye level.

Designed by Space Encounters & Designplus
Photography by Peter Tijhuis