Virere LowDose Cannabis branding and packaging concept by Farago Design

May 12th, 2017 by retail design blog

Attached are a number of prototypes for an active consumer research program in the emerging LowDose cannabis market. Our inquiries are driven by what we observe as monumental changes to the homeopathic market brought about by cannabis legalization. Consumer response is key to our next steps. Carefully gauging their reactions, listening to their preconceptions, and most importantly understand the potential scale of this market is of primary importance.

Wired Magazine editor Maria Finn notes that as cannabis moves toward legalization and older audiences demonstrate interest in its medicinal properties, retailers are adopting wine branding/marketing techniques. To us, Ms Finn makes perfect sense. This market is not about “getting high”, it is about LowDose “pain-easing”.

Design-wise we have deliberately distanced ourselves from the historic baggage of marijuana and look to Napa valley wine growers for inspiration. Building an acceptable and aspirational brand in this segment is the key factor in sales.

Design: Farago Design

http://www.packagingoftheworld.com/2017/05/virere-brand-lowdose-cannabis-packaging.html

Vysoko-vysoko milk branding by Depot WPF
To highlight the naturalness of «Vysoko-vysoko», the agency created a bright...
Biosphere - Fine Honduran Cacao Packaging by Michal Slovák
Around 99,99% of world cacao tree production is growing on plantations.
Carioca rebrand and interior design by Offbeat Creative, London - UK
The use of unique patterns and energetic colour combinations give each dish ...
O-ganic Crop by Box Brand Design, Hong Kong
The strong differentiation through color, framed by the clean, pure, white...

Leave a Reply

Your email address will not be published. Required fields are marked *