Scentence, launched by South Korean retail giant Emart, is a botanical whole beauty care brand that aromatically delivers the pure vitality of plants to the face, hair, and body. Its products blend high quality fragrances created by globally renowned master perfumers with high purity elements extracted from plants aiming for both beauty and function. The brand is comprised of various product lines each pairing a different scent with a unique function. Thus, the brand name, which combines the words ‘scent’ and ‘sentence,’ refers to the understated self-expression of personality and style through fragrance.
Emart’s Brand Strategy team, an in-house creative studio, seeks to intrigue the senses on another level through the play on visualization. The visually triggering pattern is a collage of raw ingredients contained in the fragrance. Just as each of the product lines is associated with a fragrance and function, the packaging uses a symbolic color and pattern to identify each product line. Few facial products and cosmeceutical (cosmetics+pharmaceutical) lines are designed minimally to emphasize the pure efficacy of the product. Last but not least, the logotype elaborates on a serif font in a san serif manner to achieve a modern yet classic look.
Photography by Wonyoung Chung