![](https://retaildesignblog.net/wp-content/uploads/2017/01/Urban-Retreat-by-Christian-Lahoude-Studio-Beirut-Lebanon-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/05/AHA-Dear-Series-coffe-packaging-by-AHA-Dear-Series-by-mousegraphics.jpg)
The briefing: “We need a logo and packaging for our cold coffee drink” The target consumer: Consumers of working routines and busy schedules The design: The chinese name of the product translates phonetically as ‘AHA’. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references.
The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.
Design: mousegraphics
http://www.packagingoftheworld.com/2017/05/aha-dear-series.html
![](https://retaildesignblog.net/wp-content/uploads/2017/05/AHA-Dear-Series-coffe-packaging-by-AHA-Dear-Series-by-mousegraphics02.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/05/AHA-Dear-Series-coffe-packaging-by-AHA-Dear-Series-by-mousegraphics03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/05/AHA-Dear-Series-coffe-packaging-by-AHA-Dear-Series-by-mousegraphics04.jpg)
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