Creating experiences rather than rooms was the intention of designer Felix Pöttinger and gastronomy consultant Boris Rüther when they worked with the new brand „Handkraft“ to create a hub of inspiration, excitement and resources in Munich, Germany.

With a theme of celebrating the joy and honesty of good quality coffee, the duo created a brand experience that integrates not only the practical features, but let the users dive in to the sensual world of coffee and tea.
Showcasing the companys‘ product range in the relatively small space, the „Freibad“ strikes a balance between inspiration and expertise.

It is a working space, a space for education and inspiration. Taking the fine traditions and heritage of coffee and tea, a contemporary style has been added to the mix to produce an exciting experience for customers and employees.

Wooden and steel tables and a modular shelving system designed by the duo and handcrafted by local Bavarian artisans sit alongside vintage chairs, whilst the calm green and grey walls add a decorative element to the simple, polished coffee machines and modern lighting pendants.

Design: Felix Pöttinger & Boris Rüther
Photography: Martin Erd