One of the world’s leading fashion retailer brands, LC Waikiki has opened its new family-focused store at the prestigious İstinye Park Alışveriş Merkezi in Istanbul. Opened in early March, the 19,084 sqft store is the most recent collaboration between LC Waikiki and London-based creative agency Dalziel & Pow. Through drawing on the company’s family values while adopting a modern and contemporary outlook, this new concept is the template for further global expansion.

It’s designed with a shop-in-shop approach creating a more intuitive customer journey through the store and enhanced departments. Architectural treatments coupled with a dynamic graphic palette define sub-department in order to stand out. Other engaging features of this store concept include the new open and inviting shopfront, and the fun, playful and accentuated kids department.

Adopting the brand’s philosophy, ‘everyone deserves to dress well’, it was imperative to create a space suitable for anyone with every style, budget and location catered for. The store has already exceeded LCW’s expectations and, as a result of the hugely positive customer reaction, the brand is planning to bring the store concept to other retail locations.

Design: Dalziel-Pow