TBWA – HAKUHODO office by Canuch, Tokyo – Japan

June 4th, 2017 by retail design blog

“Through the play of light and dark, shadows facilitate the perception of dimensionality. Dimensionality then forms a sense of space through a succession of shadows.” The shadows are a creative element of the design that functions to give shape to things, an element that fosters associations with “the beginning of a new world.” In order to enhance the client’s ability to create this new world, the TBWA\HAKUHODO creative team’s design planning represents the interior as a stage where the “beginning of things” come into being.

Working with a color scheme in line with the client’s brand colors and a latent arrangement of elements in their logo, the office layout presents a flat lineup of sharp, light, aluminum desks, arranged so as to stimulate collaboration between planners and designers. Tailored to the brand colors, the design and layout serve to produce the mindset of the company’s creatives. The design aims for a neutral, monochromatic creative environment.

Design: Canuch
Photography: Photo by Nacasa & Partners

ENT Paediatric Audiology Phoniatrics by SBP, Hamburg - Germany
The aim was to maintain many typical details such as stucco ceilings, coffer...
Mercedes-Benz Museum by UNStudio, Stuttgart - Germany
Inside, walking down the ramps of the Museum, surrounded by cars of differen...
KLANG & CO. asian food depot by PNEUARCH, Victoria - Australia
The artificial identity of the crane is counterpoised by the suspended table...
Yaposhka Restaurant of Japanese cuisine by Maria Tselik, Canape Agency, Kharkiv ...
Minimalistic forms with clear geometry, a lot of wood in decoration and vari...

Leave a Reply

Your email address will not be published. Required fields are marked *