Concept creation for the new brand, Easy Mixers, which elaborates cocktail bases and pre-mixers to make cocktail-making easy, and its transfer to the packaging. Its developers, leading references in the world of cocktails and mixology, wish to innovate with a disruptive product which professionalizes and standardizes the service, taking advantage of growth and new trends in the sector.
To be identified at the point of sale, for the product to have an educational nature, as there is nothing of its kind on the market, and to have to instruct on its use. TSMGO’s involvement has achieved in transferring this philosophy to a brand identity and a brand strategy, allowing Easy-Mixers to exploit its full potential.
Easy-Mixers is an approving nod at the origins of the cocktail, a way to revisit a love for classic cocktail. We turn to the beginnings of cocktail-making, linked to digestive medicinal concoctions which helped to balance overindulgence, heavily associated with pharmacists and healing properties.
From this “medicinal” facet, we incorporate a pharmaceutical presentation through the bottle. During the 1920s, due to Prohibition in the USA, a time of peak clandestine fabrication, cocktail-making developed to camouflage the alcoholic flavour of destillates, a fact which allows us to take advantage of the aesthetics of the time.
Design: TSMGO | The show must go on