Shimmerwalls has provided the shimmer this Summer for the international footwear brand UGG, to promote the launch of the brand’s ’Glitter Sneaker’ in the USA & Canada. Featuring a blend of summery pink and silver sequins as a backdrop to the distinctive footwear, the bespoke visual merchandising can be seen in UGG’s 28 stores across Hawaii, Canada and the USA, including UGG’s flagship store on Madison Avenue, New York. Each installation has been treated individually, due to the varying nature of the store windows, with requirements for floating panels being supplied as part of the project.
The stunning visual displays have been completed by Shimmerwalls using 30mm transparent boards, initially decorated with a glitter fabric, and then hand finished with the complementary 30mm pink and silver sequins, to form a cascading shimmering wall of summer colour. The shimmer factor continues inside the stores with acrylic stands covered in the same colour blend of sequins, acting as additional visual markers for the launch.
Paula Johnson-Flint, Founder, Shimmerwalls says “It’s been fantastic to work with UGG on this launch and see our shimmering displays in multiple locations across the States”. Ryan Larson, Visual Presentation Coordinator,® -Deckers Brands adds “We’ve loved working with Shimmerwalls on our Glitter Sneaker launch. The VM used in our windows has reflected brilliantly the ‘high shine’ of the collection and Shimmerwalls have completely understood the diverse nature each store installation poses.
Design and photography: Shimmerwalls