Despite a flourishing economy for many decades, Norway has oddly been a backwater when it comes to luxury retail, driving trophy hunters to more developed neighbouring countries to splurge on high-end goods. But that discrepancy is fading fast as the retail landscape of its capital city Oslo is showing a dramatic transformation with the accelerated arrival of luxury monobrand boutiques.
Following the launch of several high-profile stores along nedre slottsgate, a pedestrian thoroughfare lined with monumental buildings, the newest addition on the block is Saint Laurent. The boutique is part of promenaden, a prestigious and elaborate retail project that’s putting the Norwegian capital on the global map of luxury shopping.
Occupying a spacious ground floorunit on the premises of a stretch of newly opened retail space, the boutique presents an interior infused with saint laurent’s latest design codes, featuring an abundance of black and white marble, mirror surfaces, black leather, and both shiny brass and nickel-plated elements. The latter material is largely captured by shelving, display cabinets, and suspended hang bars, adding a solid dose of glamour to the understatement of the design. The new saint laurent store carries women’s and men’s apparel, accessories, shoes, sunglasses and jewellery pieces. Location: nedre slottsgate 13-15.
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