KRONS, a Swedish high-end watch retailer with a clear Scandinavian aesthetic heritage. Placed in a high traffic galleria in the centre of Stockholm the store is designed to hold the worlds most renowned watch brands in a setting that speaks of Scandinavian modernity – authentic, minimalistic and friendly classic.

The material palette consists of: façade panelling in black Silstone composite, interior wood panelling in naturally oiled ash, display cabinets in black lacquered steel, cash desk in white High Mac composite together with details in untreated brass and black leather.

In order to cater for personal and generous meetings between customers and staff the shop windows are used as primary product displays whilst the cash/service desk and seating areas mostly occupy the main space. The store also holds a separate Rolex shop-in-shop.

Design: Boysdon’tcry
Photography: Johan Annerfelt