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Maison Kitsuné previously operated stores at Ace Hotel and on Rivington street, but now a new single shop has opened in Soho, one of New York City’s leading shopping districts. The Paris-based brand secured a 1,400 sq.ft. retail space on the ground floor of a six-storey red brick structure built in 1900. The shop façade, along with the interior design, has been created by French designer Mathieu Lehanneur, and beautifully matches the building’s architectural style.

Inside, shoppers find themselves in a setting of whitewashed walls with whimsical trompe-l’œil and French door moulding, stone flooring, and arguably the most striking feature, meandering bichromated steel tubes applied as clothing racks, light fixtures, furnishing, or as merely a decorative design element. Additional furnishings include sleek metal shelving, upholstered ottomans, stone displays and lush potted plants. The new Maison Kitsuné store stocks the brand’s full range of men’s and women’s apparel, accessories, shoes, and denim pieces, in addition to an exclusive capsule collection with the New Yorkais slogan.

Design and photography: Mathieu Lehanneur

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