Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Select categories
Select cities

Mima Design has been lucky enough to work with some of Australia’s most experienced grocers in Sydney, and John Parisi is one of those legends born into this business. John approached us to create a new brand of his own, a small format juice bar concept that would sell a range of fresh fruit, juices, yoghurts, wraps and salads to suit small retail tenancies around the city. Johnny’s Juice Factory was born.

A new brand identity and store design was created for the launch of Johnny’s Fruit Factory in World Square. The logo combines a casual font style, highlighting a watermelon for a unique brand feature, while the capitalized ‘FRUIT FACTORY’ suggests the solid foundation and experience behind the concept. The store design integrates chilled salad displays, juicers, prep benches and fresh fruit display into a compact 25sqm footprint, with blackboards, stencil art and factory style scaffolding utilised as a hanging mechanism for visual impact. Combined with the branded packaging and uniforms, this new business is ready to pop-up all over the city.

Photography by Thomas Dalhoff

Add to collectionAdd to collection