![](https://retaildesignblog.net/wp-content/uploads/2014/07/Marie-Stella-Maris-Archives-Amsterdam-Netherlands-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/12/The-Butlers-Pantry-Christmas-range-packaging-by-Brandcentral.jpg)
From inception, our thoughts revolved around portraying a movement away from convention while at all times focusing on the fact that the food is the star. After exploring several routes we decided on a minimalist design that used well crafted statements which would create anticipation around the contents. The color palette was strongly festive and was combined with a simple, stylised snowflake pattern in a subtle light warm grey.
Designed by Brandcentral
![](https://retaildesignblog.net/wp-content/uploads/2014/12/The-Butlers-Pantry-Christmas-range-packaging-by-Brandcentral-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2014/12/The-Butlers-Pantry-Christmas-range-packaging-by-Brandcentral-02.jpg)
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