The floor has a bright white finishing mirroring all the things above it. A scenic installation made of fishing rods catches the attention of the visitors. On the external ledwall you can see Daiwa’s videos flowing, while the windowed side walls shine the light on baits and fishing reels.
The eye takes a rest on the left wall, which hosts these fishing reels, heart of the brand.
Some monitors are there to tell us how these reels work, and suddenly we see them in all their naked perfection.
On the central wall you find the item chose by Ispo Award, together with other three iconic products.
An ode to the water and to the brand that hung it to the moon.
Project by: Wea, Wagner Associati
Ph: Marko Tardito
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