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Fendi is on a roll. Hot on the heels of opening a new flagship store in Seoul, the Roman fashion house opens Palazzo Fendi Omotesando, another high-profile retail space in Tokyo. Situated on Omotesando dori, a prestigious thoroughfare in the Japanese capital’s Harajuku shopping district, the flagship store occupies a newly built structure with four floors, including an expansive basement section. The building features a striking façade of shiny steel, diagonally cut on one side, while 15 lit arches adorn the floor to ceiling window, referencing Palazzo della Civiltà Italiana, Fendi‘s landmark headquarters in Rome. Needless to say, the premises meet all modern standards, such as a prestigious LEED sustainability certification.

The interior design, created by Fendi‘s in-house design team, signals the brand’s signature design elements and dualisms, and sees exposed concrete columns and beams accented with luxurious touches of marble, champagne-coloured metal, steel and plush carpets. The various Italian marbles used for floors and walls create depth, and as such, provide a special backdrop for each collection displayed. The ground floor presents Fendi‘s women’s leather goods collection, including its wide range of trophy bags. Three walnut-coloured Zoumey tables by Belgian designer Arno Declercq, add a warm touch to the setting. The women’s accessories area features a bespoke mirrored metal round counter and high stools in silver and gold metal, and clad in cognac-coloured mink covers.

Additionally, a special section can be found which presents full children’s collection, in addition to a unique lifestyle accessories section with items exclusive which are exclusive to the store. A seating are furnished with a low Alaskan marble table and a Fendi Casa modular sofa allow shoppers to sit back and relax in between power shopping sprees. A marble-clad staircase leads to the women’s shoe section where the alluring merchandise is displayed on a stainless steel display against a decorative backdrop that’s a modern interpretation of classical archaeology found in the Mediterranean. The adjacent section, featuring a setting with rosewood wall panels, sliding screens and blue accents, showcases Fendi‘s women’s ready-to-wear and fur coats. Here, the geometric-shaped Pinac table of London-based design practice Oeuffice, which focuses on the limited production of innovative objects is the setting’s focal point.

Two fitting rooms come with a lavish blue-green interior of fabric-clad walls, full moquette carpets, and mink fur benches. Unsurprisingly, Palazzo Fendi Omotesando is also home to the Fendi Casa collection of prestigious furnishings, and it’s the very first showcase in Japan. The basement section is the exclusive men’s domain. Roman marble and bespoke mirrored metal round tables are flanked by Palisandro wood and champagne metal accented counters. This area displays leather goods and accessories from the men’s collection. Adjacent rooms feature the finest furs, ready-to-wear and shoes against a Pequin-striped background and light green metal display, and a Fendi Casa module sofa serves as the setting’s focal point. The two fitting rooms features marble walls and full moquette carpets, as well as Fendi Casa‘s Sandia armchairs.

Images © Fendi


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