Autumn window display for Mohito, consistent with the “Girls in Paris” campaign theme. We wanted to make a fresh and unobvious approach to the Parisian topic. Our goal was to tell a story about Paris as city that combines modernity with cultural heritage.

The final effect is a composition made of an architectural detail graphic, combined with sketchy drawing lines. The neon adds modernity to the whole picture.

Design and photography: van den blocke