![](https://retaildesignblog.net/wp-content/uploads/2011/09/Panel-One-sided-Meranti-by-Plexwood-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/09/Fall-window-display-for-Mohito-by-van-den-blocke-Europe04.jpg)
Autumn window display for Mohito, consistent with the “Girls in Paris” campaign theme. We wanted to make a fresh and unobvious approach to the Parisian topic. Our goal was to tell a story about Paris as city that combines modernity with cultural heritage.
The final effect is a composition made of an architectural detail graphic, combined with sketchy drawing lines. The neon adds modernity to the whole picture.
Design and photography: van den blocke
![](https://retaildesignblog.net/wp-content/uploads/2017/09/Fall-window-display-for-Mohito-by-van-den-blocke-Europe.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/09/Fall-window-display-for-Mohito-by-van-den-blocke-Europe02.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2017/09/Fall-window-display-for-Mohito-by-van-den-blocke-Europe03.jpg)
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