NAPAPIJRI –SUPER LIGHT SKIDOO
Inspired by Napapijri’s new ‘Super Light Skidoo’ jacket, StudioXAG designed, produced and installed a concept area in their Paris St Germain store which invites shoppers into a cloud-filled experience space.Customers enter into a ‘Sky Area’ which is entirely wrapped in cloud prints and reflective mirror, encourag-ing people to try on the jacket and take a ‘sky selfie’ floating in the firmament.
Skyline and cloud printed semi-transparent curtains wrap around the space, on one wall ‘Super Light Ski-doo’ written in neon lettering which illuminates from beneath the draping. Bespoke metal rails and transparent acrylic plinths are placed around the area to display product, whilst a suspended lightbox details the product benefits beneath a deconstructed jacket.
In the portrait window, a Skidoo floats above a skyline, attached to a mechanised acrylic ‘balloon’. In its neighbouring window, a block-out vinyl reveals cut-outs that allow pedestrians to peek into the space, drawing in crowds from the street.
Photography: Melvyn Vincent and Napapijri