SAMSUNG Galaxy World – Saturn Alexanderplatz, Berlin. The shop in shop system Galaxy World creates a brandexperience in a competitive environment that transports the DNA of the brand. A 360° led header is in the center of attention and gives the space an emotional layer. The space is communicating in two directions – inside out and offers the clients two ways to experience the space which we devide by browsers and seekers.

The layout of the fixtures is very open and guides the customer to the center of the space, which offers a product bar for a deeper product-experience and guidance. The Galaxy World is located at the pulsating Berlin Alexanderplatz in the entrance of Saturn.

Design: Cheil Germany GmbH
Photography: Felix Löchner