“ Books everywhere! ” is one of the major brand objectives of Yan Ji You, as well as the core design concept of this project. Books taking the leading role over the space. The major feature of the store design is the spiral staircase as shop front. With books forming the handrail visualizing as it is mainly composed of books which greatly enhance the interaction between spaces and clearly highlighting the composition of client’s core business.
A more than ten-meters long “ Books Wall” at the café area dominating another major feature of the store design. Projecting the brand slogan and logo on top enriching the literary smell with life style. We stand for simplicity at book store area by simple materials combination like woods, bricks together with concrete floor platform which giving customers an relaxing environment. With a central pendant lamp in trumpet forms , combining arts and functions which deliver a modern chic style among the simplicity of the space. We created a modern relaxing ambient with artifacts which break the preconception of traditional bookstores. Offering customer a brand new reading and shopping experience.
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