Just in time for the season, Peek & Cloppenburg is ushering in the festive time of year with a comprehensive Christmas campaign: The polar night has certainly descended on the Peek & Cloppenburg stores. With twinkling stars, sparkly penguins and this season’s top winter trends, Christmas bells are definitely ringing.

The communication concept carries the slogan ‘Let’s be merry together.’ Festive contemplation and gifting are the focus of the in-store and window design. Christmas elves are so yesterday – Santa’s real helpers are the busy little penguins. Under the twinkling polar stars (LED flash modules), they sparkle for all their worth in the window, waddling over ice and snow with big Christmas parcels.

Design: Peek & Cloppenburg KG