TPG Architecture designed the offices for marketing and communications company Constituency Management Group (CMG), located in Los Angeles, California. Constituency Management Group (CMG) is a global marketing and communications services company owned by Interpublic Group of Companies (IPG). A repeat client, CMG’s brands provide a range of marketing and public relations services to an extensive and diversified client base.
With a lease expiring at their Pacific Design Center offices in West Hollywood, the client enlisted TPG with the relocation and redevelopment of 8 of their brands moving to multiple floors of The Plaza at 1840 Century Park East in Los Angeles. The new Century City location would house several of their brands, including: Weber Shandwick, Axis, Rogers & Cowan, Frukt, Octagon, and Film Fashion, among other financial and operations groups.
The project’s challenge was to create a shared space for the various creative brands that each had their own unique brand identity, culture, and vision for a collaborative environment. With 90 percent of the office open, the progressive workplace design better accommodates each agency’s creative workstyle. For Weber Shandwick and Axis, this meant incorporating more whiteboard space, a quiet library setting, and video editing suites, whereas Rogers & Cowan needed a dedicated boardroom and interview rooms for their celebrity clients.
Several of the agencies required space to house and display their memorabilia collections: Octagon for their sports collectables and Rogers & Cowan for their various musical artifacts. Film Fashion needed additional security features and a showroom space to clothe their celebrity clients. Each floor needed built-in amenity spaces including a café pantry to serve as a recharge area. Like many of their previous projects, CMG’s Century City office design achieved LEED Gold certification from the US Green Building Council.
Designer: TPG Architecture
Photography: Evan Patrick Kelly
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