The buzz in luxury retail isn’t going to stop anytime soon, at least not in Oslo. In fact, it has just got started, and more and more monobrand flagships are nestling in many of the stately buildings that line the streets downtown. The house of Hermès has joined the handful of brands from the luxury segment with a standalone store. The brand initially launched retail operations with a shop-in-shop on the premises of department store Steen & Strøm, but has now moved across the street, occupying a 190 sqm. ground floor unit of a listed early 20th century building. Following a throrough renovation, the store was given a new interior by Paris-based architecture practice and longtime collaborator Rdai.
Upon entering the store, shoppers are welcomed with Hermès’ signature ex-libris, followed by a succession of stone arches that separate the boutique’s four spaces. Past the entrance, a large space unfolds, dedicated to silks, fragrances and jewellery accessories. The exploration continues to the world of leather, including equestrian and belts, and next, one encounters the areas dedicated to the men’s and women’s collections, including ready-to-wear collections and accessories, shoes, hats, and gloves. The back of the store is home to watches and jewellery.
Photography: Einar Aslaksen