The first Flagship Store of “Catamaran”, a brand from Palacio de Hierro is located inside of the Mall Palacio de Hierro Durango in Colonia Roma Mexico. They have trusted in Grup Idea, an international architectural design studio to develop their new image and concept. The brand concept, a Boho-chic space where the architecture has taken advantage of “art nouveau” and eclectic of the Porfiriato with the refurbishment of different buildings that have enhanced the cultural development with its different squares, parks, coffees, restaurants, galleries and museums.

The characteristics of the areas both urban and architectural have caught the attention of an special urban group whose origin dates back to 50’s in The United States, the hipsters associated to vintage, alternative and independent are the potential clients of Catamaran. The project comprises an area of 115 square meters.

It has an strong industrial and ethnic trend clearly reflected in the lighting, it emphasizes the main line of the project and helps to highlight the different reddish tonalities of the furniture enhancing the creation of a lighting atmosphere properly adapted for the correct reading of spaces and furniture, in addition there were included certain zones with suspended lamps, luminous and neon signs.

In the dark zone an illumination above the tables was stalling to highlight this point, meanwhile the others perimeters of the space receive a warm light with rails and reflectors. This project is the result of a strong collaboration between Palacio de Hierro and Grup Idea, it represents a “corner shop” inside the mall. It seeks to be a reference among young brands both in design and sales.

Design: Grup Idea Mexico
Photography : Mauricio Avramow Gutierrez