Although this flagship store opened its doors a little while ago, we think it’s still worthwhile mentioning for a number of reasons. Situated opposite the lush greens of Dosan park in the tony neighbourhood of Cheongdam in Seoul, it’s the very first retail space of Andersson Bell, a young Korean fashion brand with a growing cult following on home turf and abroad, and bears witness of its success. The brand commissioned local architecture practice Creative Studio Unravel to create a matching interior for the 108 sqm. space, and the result is one that pairs sleek understatement with a bold artistic element.

The objective was to create an empty meditative-like environment, and this has been achieved by a palette of polished, fabrics and sobre colours. The store is divided into different sections, each presenting part of the Andersson Bell collection in a setting defined by displayed artworks which are a collab of contemporary Korean artists Le Dongil and Cho Gi Seok with fabrics manufacturer Fivecomma. In a separate room clad with mirrors, the brand’s premium line is showcased. The Andersson Bell store carries the brand’s full range of men’s and women’s apparel, denim pieces, shoes, accessories, and lifestyle goods.

Design and photography: Creative Studio Unravel

https://superfuture.com/supernews/seoul-andersson-bell-store-opening