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More space for light. More power with LEDs.
Presenting, fascinating, selling – on an area of very nearly 500m², at Euroshop 2014 retail specialist Ansorg will be opening novel insights into scene setting for goods with the help of lighting. Mainly focused on: LEDs for food & non-food – more ambiance at the POS, more enjoyment in the eye of the observer. Energy efficiency, investment and operating costs are further aspects which will be “illuminated” on Ansorg’s fair stand.

The retail trade is clearly LED-orientated
The generously dimensioned appearance at Euroshop 2014 invites trade visitors above to obtain their own picture of the lighting applications in the retail realms and to examine innovations directly under real conditions. Besides the enhanced light quality, novel LED systems, however, score also in the TCO consideration (total cost of ownership) and hence make LED solutions increasingly attractive.

Shopping –enjoyment in food retail stores
In the food area, Ansorg shows light scenarios for different sales areas. Atmosphere and the subject of mixed light are at the centre of things when it is a matter of illuminating bread and pastries, fruit and vegetables or shelves full of high-quality wines. Product-specific LED luminaires are presented on the counters for fresh sausage, meat and cheese. That the scene can be set for the aisle area with the right lighting solution and economically has already been proved by Ansorg with the innovative luminaire Navo which can now also be adjusted variably to different aisle area widths.

Lighting style in colour and shape
In the non-food area Ansorg presents lighting concepts from the low-cost variant as far as the high-end solution. Lighting control by radio and apps is a further topic with a promising future. LED light colours and their qualities are presented in a direct comparison; on the exhibits of different colours and textures the result can then be read off directly. Also visitors to the trade fair can also allow themselves to be convinced by the wide range of products and the new developments and take advantage of the opportunities for collecting information and receiving advice.

White is more versatile
In the cosy lounge, suspended luminaires with “tunable“ white technology provide changing lighting moods and a lasting impression of the fair. Euroshop will be held in Düsseldorf from 16.-20.02.2014 and is the most important international sectoral meeting for shopfitting in the retail field. You will find Ansorg on stand C 35 in hall 12.

Images courtesy of Retail Design Blog

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