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Lonsdale supports Renault by rethinking its distribution network with a new concept point-of-sale format called ‘rnlt©’. A name that reflects this new type of distribution: modern, compact, a true condensed of the brand. These new stores provide visitors a comprehensive experience of the Renault brand and its products.

As a showcase for the brand, rnlt© concept stores will be placed in hyper downtown and large shopping centres. Their prime location as close as possible to urban consumers, guarantees optimal accessibility and maximum visibility, allowing these potential customers to discover the latest Renault models and innovations.

The first address of its kind, designed by Lonsdale, has just opened in Paris, at 104 boulevard Haussmann (8th arrondissement). On 180m2, to accommodate up to three vehicles, visitors get to explore two or three of the brand’s flagship vehicles put on display, but also an exclusive selection of The Originals Renault merchandise such as model cars, clothing, and accessories.

With rnlt©, Lonsdale establishes a new space design language for Renault : emblems, diamond-shaped porcelain stoneware floor, black case that contrasts with the pop colors of the products, special attention to lighting…. In this compact space, with its smaller dimensions than classic Renault showrooms, every detail has been meticulously thought out to offer a total immersion into the Renault universe.

Design : Lonsdale

Photography : Olivier Martin-Gambier and Thibault Charpentier (MyPhotoAgency) for Renault

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