For the flagship V-Grass Luxury Store new opening, in the middle of the fashion district of Milan, we worked together with the Textile Artist Caterina Crepax and her magical team, La fucina di Efesto and the Worldwide Creative Director Mahalia Richards to realize this installation which reports Chinese brand’s interest for the Italian style, through a silk thread which goes across the store to hold together the millennial tradition of the Chinese royal dynasty, brocade great expertise and made in Italy.

Designed by ArteVetrinaProject
Photography by Mattia Di Falco